The future of marketing has arrived and in style. This has been a year of video revolution in the world of digital marketing. According to various surveys and statistics, almost everyone has taken the plunge for video content marketing. The trend is rapidly progressing and will soon reach newer heights in no time. Being one of the best additions to your marketing toolbox, it is entirely worth it. Using videos is one of the most effective and versatile digital promotional tools out there. Here are a few benefits that you enjoy.
- Hooking customers and easily searchable
Right after the search engine Google, YouTube has a billion views every day and follows Google in the rankings. Therefore any advertisements, branded entertainment, video blogs, promos and web series get a great impetus. Everyone in and around the world sees these videos and become one step closer to being your bona fide customers. The organic search results act as an entry point to your site. They also are a gateway to your promo pages and micro sites. YouTube videos get higher ranks in results of Google. Graphics and photos are also searchable across different social media platforms.
- Shared frequently and interactive
Tons and tons of videos are viewed every day and every second on YouTube and other social networking sites and platforms. Video sharing is an intrinsic part of social media, and social media is part of your lives. Hence, get your service messages and products out there in a shareable and fun way. These are interactive in the sense that whenever anyone drops a comment on your videos, you get to know the mindset of the consumers. Response and feedback help redirect your enthusiasm on the needs and feedback. More the number of mentions more are the promotions.
- On smartphones and is cost-effective
Online videos now account for most of the traffic on mobile networks. The mobile video ads have cent percent rate of completion. People view videos on their phones because individual videos draw their interests. With videos on the mobile, you have serious potential to be in their hands. They understand what you have to offer and are hence just a click away from buying your products. You will be amazed to know that videos stay online almost forever. By forever it means only an executive order can remove them. Unlike the TV commercials, these contents remain online, thus being cost-effective.
The field of playing and inspiring
Videos as often called moving pictures are great story tellers. They keep customers and consumers glued to your content. It even has a field for playing where organizations, business, and brands face each other. The advantage lies with brands that are bigger as they have a large budget for media buying and video seeding. Therefore, the trick always lies in targeting better jobs and being incredibly creative when you want to reach the masses. Analytics is another weapon in your hands that does a marvelous job of measuring the success of your videos. Hence do not wait for any longer, taste this new wine and move the marketing game in a whole new direction with increased sales.
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